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First, the concept of starting economy3. Leading and trendy Leading and trendy: It has the characteristics of fashion, quality and trendy, meets the requirements of consumption upgrading and high-quality development, and is an important embodiment of regional business vitality and innovation ability.

The development of the initial economy can promote the development of related industries and consumption upgrading, and promote economic growth. For example, enterprises can attract consumers' attention and stimulate consumer demand by launching new products, new technologies, new services, new models and new formats, thus driving the development of upstream and downstream industries and related fields.3. Leading and trendy Leading and trendy: It has the characteristics of fashion, quality and trendy, meets the requirements of consumption upgrading and high-quality development, and is an important embodiment of regional business vitality and innovation ability.The first-time economy began with the "first store economy". In 2015, Shanghai took the lead in proposing to seize the first store economy. Compared with the first store economy, the connotation of the first-time economy is richer. The starting economy emphasizes the whole process of chain development, which not only brings short-term effects such as new product release activities and brand display to the city, but more importantly, it forms an industrial ecosystem around new products, new formats, new models, and the gathering of first stores and headquarters, and gradually builds a complete system network of new product research and development, release, display, promotion and sales.

2. Chain development Chain development: not only pay attention to the first activity, but also emphasize the whole chain development process, including the complete system of new product research and development, release, display, promotion and sales.Fourth, the impact of the starting economy